1 thought on “Jewelry's market pain points and solutions”
Brittany
Summaryn1. There are many brands in the industry, and the competitive pressure is greater;n2. The operating cost of the store is high, and the efficiency of manpower cannot be exerted efficiently;n3. Blind marketing and follow the trend, marketing costs are high;n4. Low -frequency consumption, customers are prone to loss, cannot accurately track target customer needs;n5. With the love of the younger generation of 80/90, it is not subject to well -known brands;n2. Create a small program mall and expand brand awarenessn1. Brand creationnThe overall style of the jewelry applet is small and refined, simple and atmospheric, to show the brand value point, and at the same time grasp the core needs of customers.nSet up a brand story area, show brand stories, shop designers, design inspiration, etc., showing graphic and videos, to strengthen brand perception in customer psychology.n2. Product columnnWhen designing stores, you can set up navigation settings according to the category of the product, such as necklaces, bracelets, rings, earrings, and facilitate customers to quickly find the products they want.nFor some users who are pursuing personalized, you can set up columns such as the same star, designer models, to create a sense of story, related products to stimulate customers to place orders.n3. Enhance the connection with customersnThe operator can pass the membernConsultation record · Answer on 2021-10-20nJewelry's market pain points and solutions 1. There are many industry brands, and competitive pressure is large; 2. Store operating costs are high and cannot efficiently exert human efficiency; 3. Blind marketing follows the trend, marketing costs are high; 4, low -frequency consumption, customers are easy Loss and cannot accurately track the needs of target customer; 5, loved by the younger generation of 80/90, is not restricted to well -known brands; 2. Create a small program mall, expand brand awareness 1, and the overall style of brand shaping jewelry programs should be smaller. The essence, simple and atmospheric, must show the brand value point, and at the same time grasp the core needs of customers. Set up a brand story area, show brand stories, shop designers, design inspiration, etc., showing graphic and videos, to strengthen brand perception in customer psychology. 2. When designing shops, the product column can be set up according to the product category, such as necklaces, bracelets, rings, earrings, and convenient customers to quickly find the products they want. For some users who are pursuing personalized, you can set up columns such as the same star, designer models, to create a sense of story, related products to stimulate customers to place orders. 3. Enhance the connection with the customer to establish a connection with the customer through the form of a member card. What rights can enjoy after becoming a member, you can explain it in detail on the membership card collection page to attract more customers to become members. It can be combined with the community to precipitate users in the private area flow pool. When any problems are encountered, they can be solved in time in the group. 4. Booking customized general jewelry stores will provide customer custom services. Like getting married, I hope to add their own ideas on the buying rot, and the applet can provide custom entrances. 5. Store navigation can set the store address through map components. If the jewelry applet cannot meet the needs, customers can go to the store to try and choose. At the same time, the "nearby mini -program" function has also increased the exposure of the store in the surrounding area. By shaping the brand in the applet, users who do not understand the brand have the desire to try to try it.
Summaryn1. There are many brands in the industry, and the competitive pressure is greater;n2. The operating cost of the store is high, and the efficiency of manpower cannot be exerted efficiently;n3. Blind marketing and follow the trend, marketing costs are high;n4. Low -frequency consumption, customers are prone to loss, cannot accurately track target customer needs;n5. With the love of the younger generation of 80/90, it is not subject to well -known brands;n2. Create a small program mall and expand brand awarenessn1. Brand creationnThe overall style of the jewelry applet is small and refined, simple and atmospheric, to show the brand value point, and at the same time grasp the core needs of customers.nSet up a brand story area, show brand stories, shop designers, design inspiration, etc., showing graphic and videos, to strengthen brand perception in customer psychology.n2. Product columnnWhen designing stores, you can set up navigation settings according to the category of the product, such as necklaces, bracelets, rings, earrings, and facilitate customers to quickly find the products they want.nFor some users who are pursuing personalized, you can set up columns such as the same star, designer models, to create a sense of story, related products to stimulate customers to place orders.n3. Enhance the connection with customersnThe operator can pass the membernConsultation record · Answer on 2021-10-20nJewelry's market pain points and solutions 1. There are many industry brands, and competitive pressure is large; 2. Store operating costs are high and cannot efficiently exert human efficiency; 3. Blind marketing follows the trend, marketing costs are high; 4, low -frequency consumption, customers are easy Loss and cannot accurately track the needs of target customer; 5, loved by the younger generation of 80/90, is not restricted to well -known brands; 2. Create a small program mall, expand brand awareness 1, and the overall style of brand shaping jewelry programs should be smaller. The essence, simple and atmospheric, must show the brand value point, and at the same time grasp the core needs of customers. Set up a brand story area, show brand stories, shop designers, design inspiration, etc., showing graphic and videos, to strengthen brand perception in customer psychology. 2. When designing shops, the product column can be set up according to the product category, such as necklaces, bracelets, rings, earrings, and convenient customers to quickly find the products they want. For some users who are pursuing personalized, you can set up columns such as the same star, designer models, to create a sense of story, related products to stimulate customers to place orders. 3. Enhance the connection with the customer to establish a connection with the customer through the form of a member card. What rights can enjoy after becoming a member, you can explain it in detail on the membership card collection page to attract more customers to become members. It can be combined with the community to precipitate users in the private area flow pool. When any problems are encountered, they can be solved in time in the group. 4. Booking customized general jewelry stores will provide customer custom services. Like getting married, I hope to add their own ideas on the buying rot, and the applet can provide custom entrances. 5. Store navigation can set the store address through map components. If the jewelry applet cannot meet the needs, customers can go to the store to try and choose. At the same time, the "nearby mini -program" function has also increased the exposure of the store in the surrounding area. By shaping the brand in the applet, users who do not understand the brand have the desire to try to try it.