5 thoughts on “Talk to us, how can clothing stores use WeChat to market for marketing?”
Sonja
Then there must be a small program. Take praise as an example. It can match the needs of different businesses in various industries to form a multi -way WeChat operation: . Private domain operation Public account matrix: Brand tone, activity official announcement channels personal number matrix: brand personnel settings, marketing activity communication channels Plords: fan interaction, membership service channels , shopping guide customers r 1. Set the clerk as "salesperson" and establish internal groups for shopping guide training 2. Open micro -mall products to shopping guides to sell, and can set the commission ratio of shopping guide; open coupons to shopping guide; 3 . The shopping guide contacts the old customers via WeChat/WeChat group to inform customers that they can buy online, offline/delivery to home " 4. Share coupon links, product links, marketing activities links to customers, customers, customers, customers After clicking, the relationship between the binding and the shopping guide, the subsequent purchases are included in 5. Shopping guide performance Shopping guide can see its own performance and commission; the shopping guide performance ranking . Social fission "Multi -contact", "user -strong link", "fission -type communication" and other natural advantages; 2. Customer transformation is no longer a simple and rude promotion mode, with more possibilities; 3. Use Socialized channels and tools, play the "social marketing" combination fist, and improve the overall refined operating capabilities. . Live broadcast In the live broadcast scene of "try on explanation" for women's clothing, the conversion rate is as high as 21.2%, which is much higher than other categories . Three major problems: 1. User precipitation problem. After users become members, they can query points and levels. Use membership rights online to reserve the first wave of users. 2. The user portrait is not clear enough. The system records the user's path in the applet and combines user consumption data. The system has made a layered crowd in the system, and the portrait is more accurate. 3. With less user contact, low touch efficiency. In the traditional CRM system, users rely on telephone and SMS, low efficiency, and more efficient contact reached after small programs have settled users.
Then there must be a small program. Take praise as an example. It can match the needs of different businesses in various industries to form a multi -way WeChat operation:
. Private domain operation
Public account matrix: Brand tone, activity official announcement channels
personal number matrix: brand personnel settings, marketing activity communication channels
Plords: fan interaction, membership service channels
, shopping guide customers r
1. Set the clerk as "salesperson" and establish internal groups for shopping guide training
2. Open micro -mall products to shopping guides to sell, and can set the commission ratio of shopping guide; open coupons to shopping guide;
3 . The shopping guide contacts the old customers via WeChat/WeChat group to inform customers that they can buy online, offline/delivery to home "
4. Share coupon links, product links, marketing activities links to customers, customers, customers, customers After clicking, the relationship between the binding and the shopping guide, the subsequent purchases are included in
5. Shopping guide performance Shopping guide can see its own performance and commission; the shopping guide performance ranking
. Social fission "Multi -contact", "user -strong link", "fission -type communication" and other natural advantages;
2. Customer transformation is no longer a simple and rude promotion mode, with more possibilities;
3. Use Socialized channels and tools, play the "social marketing" combination fist, and improve the overall refined operating capabilities.
. Live broadcast
In the live broadcast scene of "try on explanation" for women's clothing, the conversion rate is as high as 21.2%, which is much higher than other categories
. Three major problems:
1. User precipitation problem. After users become members, they can query points and levels. Use membership rights online to reserve the first wave of users.
2. The user portrait is not clear enough. The system records the user's path in the applet and combines user consumption data. The system has made a layered crowd in the system, and the portrait is more accurate.
3. With less user contact, low touch efficiency. In the traditional CRM system, users rely on telephone and SMS, low efficiency, and more efficient contact reached after small programs have settled users.
The clothing store can use the circle of friends, etc., and then it can be said that adding WeChat can receive a coupon.
I think it can create a public account, and there are occasional circles of friends, which are all good.
If you want to use WeChat to make marketing, you must often send some promotional activities in the circle of friends.
I think there should be more discounts in the circle of friends, which can attract more people.