Understand eight types of small programs, which industries are suitable for mini -programs

5 thoughts on “Understand eight types of small programs, which industries are suitable for mini -programs”

  1. 1 E -commerce applet
    The e -commerce mini -program is the most small program type. Because there are WeChat payment, order filling in, and the product on the shelves, users can directly use small programs for transactions and purchases without jumping apps. As a supplementary product for e -commerce, e -commerce applets can reduce the time of decision -making time and achieve purchases faster. Although it is a small program that focuses on lightweight services, the WeChat customer service function still exists. Users can still ask questions to ask questions. Essence
    2 Hotel booking mini program
    The hotel booking applet is getting more and more popular now. On the one hand, it is because the platform rate is high, and on the other hand, it is too convenient to pay for WeChat mini -program. Navigation functions and scheduled functions are very mature. Needless to say, the payment function is not necessary. If you want to book a hotel, you can book a hotel, and you do n’t even need to switch on the app. In addition, if the hotel booking applet is used with the official website, it can strengthen the user's impression of the brand, and it is easier to increase the user's awareness of the brand. Whether it is a hotel or a homestay, it is necessary to have its own official website and applet.
    3 Online ordering small program
    What is the most embarrassing to order in the restaurant? Of course, the waiters are busy, or they are not enough. At this time, the online dining small program is very powerful. Open the applet, place your own order by yourself, you can also pay attention to the desk number and taste, and how much the meal has been calculated when placing an order. You can pay directly if you want to pay. AA or guests are more open and transparent. And do not need any app, turn it off after use, just open it next time. Do not occupy the memory and do not harass users. This user experience is really good, so many restaurants choose to develop their own online dining small programs.
    4 service reservation applet
    The service reservation is also a recently hot applet classification. Generally speaking, it shows its own store address and service content, and can book service time and projects. Beauty hairdressing, nail massage, housekeeping cleaning, and moving express can choose to make your own applet. The transparent charges and convenient use are also the biggest advantages of service booking mini -programs. When more and more companies try to solve the pain points of the "last mile", the "nearby small program" is already a solution.
    5 Online booking applets
    The ticket applets for online booking such as concerts, art exhibition tickets, etc. are also relatively hot recently. Both individuals and ticket companies can do such applets. Users can complete ticketing, ticket purchase, and ticket inspection.
    6 The information category
    It's game results of Apple and WeChat public account, WeChat public account chose to compromise and canceled the WeChat reward button on the iOS side. From the media, the media chose to put the two -dimensional codes as supplements. However, the smarter self -media person chose to set up their own applets. The applets of the article and information can synchronize the contents of the WeChat public account, and whether it is iPhone or Android mobile phones, they can still play directly and skip the rules of Apple. The experience is also very fast. This is the important reason why the small programs are pursuing a small program in the media circle.
    7 Enterprise display
    The enterprise display applet is now very hot, equivalent to the official website mini -program version of an enterprise. Although it is said that the current official website can be adaptive, it does not require small programs. However, because the applet is not allowed to be renamed repeatedly, companies and companies that care about their own brand will choose to register their own applets to avoid maliciously registered by their peers. And the demand of these companies is not to consume users, but brand propaganda, so natural, their applets will choose to show their website content.
    8 Interactive function

  2. For example, there are the following industries:
    1. Platform class
    The types of platforms of the platform class are diverse, and the coverage is also wide, such as 58, rush set, etc.;
    2, tool category

    Tools applet, as the name suggests, is a small program for living assistants. It has the characteristics of convenient use and go after use;
    3, building category

    The public account dividends, businesses and enterprises from all walks of life pour into the small program market. The first step is the applet Market demand for construction. According to different industry needs, you can produce different small programs for building stations;
    4, living service category

    Life service is a particularly large range, including many industries around us. The living service industry, which are mainly catering, accommodation, travel, and so on, these are what we usually can contact. If these industries are promoted by APPs, the cost is high, and it depends on whether the public will accept it.
    The development time and development cost of mini -programs are relatively fast and low compared to the APP, so small programs are a good choice for living service categories. The living service industry to make small programs can allow users to use it conveniently, but also achieve online and offline promotion of enterprises. Seizing business opportunities can be described as one stone.
    5, e -commerce

    The e -commerce applet is one of the most small programs now. Because there are WeChat payment, order filling in, and the product on the shelves, users can directly use small programs for transactions and purchases without jumping apps.

  3. The nearby small programs will be deeply applied to the following local life service industry, and the industry's business model is deeply changed, including the following industries:
    catering, hotel, cinema, KTV, foot bath massage spa, sports fitness, bar, Internet cafe , Tea House, Chess Room, board game, farmhouse, outdoor expansion, tourism, air ticket train tickets, marriage photography, curriculum training, car service, physical examination, laundry, glasses with glasses, cakes, beauty beauty nails, plastic surgery, makeup, moving, moving , Pets, home appliance repair, recruitment, real estate, decoration building materials, industrial and commercial registration, second -hand items and other industries
    , WeChat search will be deeply applied to the following enterprises to promote and marketing, which will deeply change the industry's business model, including being limited to the following Industry:
    clothing, shoe hats, luggage matching, underwear, sports outdoor, maternal and child supplies, children's clothing, toys, handicrafts, daily department stores, automobile supplies, food and beverages, home textile decoration, home improvement building materials, beauty makeup, home career Clear, 3C, mobile phone, home appliances, electrical security security, office, public goods, electronic lighting equipment, mechanical hardware instrumentation, rubber and plastic chemical steel and other TV series, movies, news, entertainment gossip, military hotspots, game forums, lottery, music, novels , Animation comics, malls, stock wealth management, women, banks, weather, calendar, courier, government, recipe, two -dimensional.

  4. The applet was launched on January 9, 2017. So far, it has been developing for almost two years. The applet is well known to people. It has brought a lot of profits to the merchants. So what kind of behavior and the crowd industry is more suitable for using applets?
    . Now the physical store
    Is all know that due to the development of the Internet, the development income of the e -store platform is very considerable. Many manufacturers want to participate in, but they are not suitable for the development of e -commerce platforms. For example, the supermarket at the gate of the community.
    The problem of small programs that greatly solve the problem. It can completely replace a large platform such as a certain treasure, thereby creating a platform that belongs to its own special department to meet the needs of online shopping online, but also meet the supply of merchants' supply. Ability to achieve a win -win situation.
    . The catering industry
    . Where to eat? What to eat? It is a question that most people face every day. Think about it. Now turn on the phone, click on the nearby small program, find your favorite restaurant for ordering, you can choose to go to the store to dine. The time of customers and merchants, and online publicity should save publicity costs.
    . The medical industry
    What is the most annoying thing to go to the hospital? Of course it is queuing and registered! If you open a small program and make an online appointment for registration, it not only saves the queue time, but also facilitates a medical staff, and it is not only the registration function, but also paid, online diagnosis and treatment, etc.
    . E -commerce
    The earlier mentioned e -commerce development and high profits, but if it can be operated with the small program and the public account matrix, the e -commerce small program public account is used to use the public account to use the public account for shopping guide. It will increase sales and increase users.
    . Tool categories
    The apps now, while some apps take up too much space, and then similar to the tool category apps to waste mobile phone memory, uneasy sometimes uses it. In this embarrassing situation The problem, the applet is too much, and goes away. There is no need to download, which not only meets the user's needs and does not need to be downloaded. For example: Sleeping, Netease's Dictionary, etc. are done well.
    The applets are based on WeChat's APP of 1 billion active users. The advantages of high traffic, easy customer acquisition, and no need to download, and the development cost of small programs is relatively low, which can accept. Any merchant can try as long as there is a good idea, and the applet will bring you infinite surprises.

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