VIS visual recognition system design

VI design elements

. The design of the basic elements of the visual basic element
. Preparation of the design of visual application element
. The expansion of the specific application design items
4. Preparation of VI Visual recognition manual
. The design of the basic element of the visual

Enterprise logo
Enterprise logo can be divided into the company's own logo and product logo.
Enterprise logo features:
The one, recognition.
The second, systematic.
The third, unity.
The four, image.
The five, the times.

The enterprise logo design operation process:
The survey of the business of the company and the analysis of the status of the visual design of the enterprise, which includes the following status:
The first, the spiritual connotation of the company's concept and the enterprise The overall development plan.
It, the scope of operation, product characteristics, and service nature of the enterprise.
The third, the market status and market share of the enterprise.
Wen, the popularity and reputation of the company.
The five, business operators' expectations for the entire image strategy and visual recognition style.
The six, the status quo of the company's related competitors and the characteristics of the industry.
1. Establish a clear concept.
2. Specific design performance.
3. Symptoms of logo homework:
The first, meticulous meticulousness.
The value of the sign of the logo:
The first is the square,
is the proportional size logo method, and the third is the arc angle logo method.
. Third, the diversification of the logo form:
changes in the thickness of the lines;
changes in positive and negative;
Changes in lines and noodles (such as hollow body, mesh pattern, noodles, lines, etc.);
correspondingly changes in the form of different media;
reduced or enlarged changes in the form.

The corporate standard words
The corporate standard words are fonts made of corporate names, corporate trademark names, activity themes, and advertising slogans.
Enterprise standard characteristics:
The one, recognition.
base two, readability.
The third, design.
The four, systematic.

Corporate standard type type:
The first, corporate name standard word.
The second, product or trademark name standard word.
The third, logo font.
The four, standard words for advertising activities.

The company named or renamed:
The company renamed schemes have the following situations:
Then, comprehensively change the company name, including the basic visual elements such as the existing standard words, standard color and other basic visual elements Essence
The second, partially changed or simplified the name of the enterprise, while launching new standard words and standard colors.
The third, phased change.
The four, unified enterprise name and trademark brand name.
The five, under the premise of the standard word and standard color of the enterprise name, develop changes that adapt to different occasions according to different use occasions to achieve a feeling of changes in form.

The standard word system method:
The standard character drawing method commonly used:
Them, square representation.
The second, directly marked the method.
Enterprise standard color
Enterprise standard color refers to the color of the enterprise's unique spiritual concept, organization, operation content, marketing and style appearance through the visual transmission of color vision.

The development settings of standard colors:
In survey and analysis phase:
The analysis of the use of standard colors of the enterprise.
It, the public's recognition of the company's current color analysis.
The analysis of the use of standard colors of competitive enterprises.
The four, the public's understanding of the image of competitive enterprises.
The five, analysis of the relationship between the nature of the enterprise and the standard color.
The six, market analysis of the standard color of the company.
The seven, religion, nation, regional habits and other taboo color analysis.

The concept setting stage:
The positive, healthy, warm, etc. (such as red);
R n The bright, hopeful, light and so on (such as yellow);
growing, peaceful, fresh, etc. (such as green);
Blue);
The noble, delicate, mysterious, etc. (such as purple);
The thick, classic, horrible, etc. (such as black);
Pale (such as white);
ordinary, humble, neutral, etc. (such as gray).

The color image phase:
It through the concept of corporate image and corresponding color concepts and key language settings, further establish the corresponding color image expression system.
It simulation testing phase:
The psychological survey such as Lenovo, abstract feelings, and hobbies of color specific objects.
The physiological effect testing such as color vision, memory, and attention.
The third, color, materials, economy, etc. in the implementation of the color, the analysis and evaluation of physical factors, etc.
It color management phase:
This is mainly used for the use of corporate standard colors to make numerical specifications, such as color symbols and printing color values.
The implementation of the supervision stage:
The standard color of different materials production;
The color school correction of printed samples;
evaluate the color of the product;
other use conditions Materials collection and sorting.

The auxiliary graphics
The auxiliary graphic is an auxiliary visual element in the enterprise recognition system. It includes three aspects: corporate modeling, symbolic pattern and layout arrangement.
1. The design and application of enterprise modeling (also known as business characters or mascots, business logo):
The company's shape is to strengthen the characteristics of the personality or product of the company or the product Characters, animals, plants, landscapes, or other non -livelihoods, as the specific symbol of the enterprise.

The application of corporate modeling:
The first, two -dimensional media, such as printed materials, etc.
The second, three -dimensional media, such as film and television media.
The third, outdoor advertisements and POP advertisements, such as road signs and car body.
The four, corporate public relations items and commodity packaging, such as gifts, etc.
2. The design composition of the corporate symbolic graphic:
The symbolic graphic is not a purely decorative library case, it is the expansion connection of the basic visual elements of the enterprise.
The design theme of the corporate symbol of graphics:
The first, based on the shape of the corporate logo as the development of the mother.
The second is to develop the mother body with the significance of corporate logo or corporate philosophy.
3. layout arrangement design:
The general layout includes three parts: heaven, version of the heart, and ground foot. , Enterprise modeling, etc., they are in different positions.
The layout arrangement often uses two ways to represent its structure:
The one, directly marked the method.
The second, symbol logo method.

The combination method of the basic elements of enterprise visual recognition
The combination methods such as the specifications and arrangement of the specific media, and the design of the horizontal row, vertical row, size, direction, etc. Content of the basic element combination:
The first, the target is out of its background or surrounding elements, and the set space is the minimum specified value.
It, the proportional size, spacing direction, location of the enterprise logo and other elements.
The combination method of signing other elements often has the following forms:
1 is a combination of signs with Chinese name or slightly referred to; second is the combination of signs and brand names;
Third, the combination of the company's English name is full or slightly referred to;
is the combination of the logo name or brand name and the company's selection; The combination of advertising slogans;
is a combination of information such as the company name and address, phone number and other information.

The prohibition of combination specifications:
The first, add other styling symbols to the specified combination.
The second, the size, advertisement, color, location, etc. of the basic elements in the specification combination change.
It, the basic elements are regulated by foreign actions, such as logo plus frames, three -dimensionalization, network lineization, etc.
The four, the specification combination is changed, font deformation, flattening, and oblique direction.
Special fonts
The special fonts include existing standard fonts and specified fonts.
Standard fonts:
M mostly used for enterprise names, product names, trademark names, etc.
S specified font:
The is commonly used in departmental names, facilities names, branches names and address, advertising content, formal documents, etc.
The design selection of special fonts should be precautions:
The first, investigate the scope of use, purpose, and conditions of the special fonts.
The second, select the specified font, consider the style of the same signs and standard fonts to coordinate.
The third, the types and methods of the selected fonts and the combination of text should have a certain law, and form a readability, reproduction, and recognition text system.

. Preparation of the design of visual application elements
The survey of the current situation of application element project
The current status project collection classification:
, Mainly concentrated in the content of the following items:
The first, transaction supplies, such as business cards, various documents, etc.
The second, advertising promotion, such as small manuals, television advertising, announcement information, etc.
It, the signature category, such as flags, various guidance signs, etc.
The four, transport tools, such as transport trucks, trailers, etc.
The five, commodity packaging, such as trademarks, packaging paper, etc.
The six, employee uniforms, such as badges, work clothes, etc.
The seven, architectural environment, such as appearance, office, etc.
The eight, display ceremonies, etc., such as commemorative activities, display environment, specialty stores, etc.
Cope application element design development strategy:
For the specific application element design items in a corporate image, before development and design, it should be determined by its objective restrictions and basis to avoid determining it to avoid Although the design project is beautiful, it cannot be used:
The first, the function of the project.
mainly refers to the basic conditions necessary to complete the finished product of the design project, such as shape, size specifications, materials, colors, production methods and uses. Second, the legal limitation of project use.
If requirements such as envelope specifications and signature indications and other environmental elements.
The three, the needs of the industry.
mainly refers to some provisions or needs in the industry where the enterprise is located, such as documents and packaging regulations in transactional supplies.

. The expansion of specific application design items
Catalogs:
. Classification of transaction;
, packaging products;
, flag planning planning Class;
4. Employee uniforms;
5, media logo style class;
, advertising signboards;
, indoor and outdoor indicator class;
8. Environmental style;
9, transportation;
10, display style class;
, specialty store style class;
12, others.
The transaction supplies
The project rules include:
, business card
, stationery
, envelope
4. Each type of document bags
6, data bag
7, salary bag
8, dossier bag
9, combined book
Various forms and account tickets
12. Various types of certificates (such as invitation cards, birthday cards, Christmas cards, greeting cards)
13, annual calendar, month calendar, calendar n 14, industrial and commercial diary r
15. Awards, medals
16. Tea sets
17, office facilities and other utensils (such as paper town, pen frame, ballpoint pen, pencil, rain set, book booking machine, fax machine, etc.)
mainly Design elements:
The main design elements of transaction supplies generally include:
Enterprise logos
Enterprise name (full name or slightly referred to)
Standard Color
Enterprise shape
symbolized graphics
Enterprise signatures
Address, telephone, telegram, electrical, email mailbox, postal code
Operating content
The trings of transaction supplies (such as "invitation", "contract book")
graphics, text, composition
texture, production process, etc.产品类项目细则：rn　　1、外包装箱（大、中、小），rn　　2、包装盒（大、中、小），rn　　3、包装纸（单色、 Double color, special color),
4. Packaging bags (paper, plastic, cloth, leather and other materials),
5, special packaging (referring to specific gifts, activities for activities, publicity packaging) ,
6, container packaging (such as bottles, cans, plastics, metal, resin and other materials),
7, handbag (large, medium, small),
, seal tape (wide wide (wide wide (wide) , Narrow),
9, packaging stickers (large, medium, small),
10, packaging seal (large, medium, small),
, packaging rope,
12. Product appearance,
13. Product trademarks,
14, product tag,
15, product nameplate, etc.
Main design elements:
Packaging forms:
S single design, complete set design, combined design, assembly design, etc.
The constituent elements:
Corns (logo, standard font, standard color, corporate shape, symbolic graphics, etc.),
graphics (photography, illustration, etc.),
text (instructions for use in use instructions , Quality assurance, etc.),
material (paper, plastic, metal, cloth, skin, etc.),
structure,
production process, etc.
The flag planning category
The main project rules:
1, the company's flag (logo flag, name flag, corporate model flag)
, commemorative flag
3, horizontal type Hanging flag
4. Reward flag
5, promotional flag
6, celebration flag
7, theme flag, etc.
8. Various hanging flags are mostly used to render environmental atmosphere, and form a strong image recognition effect with different content companies.

Basic design elements:
Enterprise logo
Corporate names are slightly referred to
standard color
Enterprise modeling
R n trademark
graphics
material (paper, cloth, metal, etc.)
employee uniforms
Main project rules
1. R n. Uniforms of men's and women's administrative staff (two seasons)
3. Men's and women's service staff uniforms (two seasons)
. Men and women's production staff uniforms (second quarter)
5. Men and women's store staff uniforms (second quarter seasons )
6. Men and women's display staff uniforms (two seasons)
7. Men and women's labor staff uniforms (two seasons)
8. Men and women's guard staff uniforms (two seasons) (Two Seasons)
10. Uniforms of men's and women's logistics staff (two seasons)
11. Men and women's sportswear (two seasons) n 12, men's and female sports jackets (two seasons)
13, sports cap, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes , Socks, gloves;
14, tie, tie clip, scarf, belt, clothing buckle;
15, helmet, work cap, towel, rain set.

The main design elements:
The use of basic visual elements of enterprises, such as corporate logos, corporate names, standard colors, slogans, etc. Wait)
n ingredients (such as simple and natural cotton and linen cloth, solemn and tall wool, gorgeous and elegant silk satin material, etc.)
It uniform colors of different positions
autocratic clothing, tie, tie, tie, tie, tie, tie, tie, tie, tie, tie, tie, Tie clip, zipper, belt and other clothing accessories
media logo style category
The main project rules:
. TV advertising trademark logo style;
. newspaper advertising trademark logo style;
3. Magazine advertising trademark logo style;
4. Personnel recruitment trademark logo style;
5. Corporate profile trademark logo style;
6, advertising introduction, manual trademark logo style;
7. Promotion POP, DM advertising trademark logo;
8. Poster trademark logo style;
9. Business card (reply letter) trademark logo style.

Comorphic advertising
The main items of the project:
1. Imported the CI class to internal and external advertisements; n 3. TV CF, newspapers, posters, magazines advertisements;
4. Direct mail DM advertisements, POP promotional ads;
5, notification forms, orders, postcards, coupons and other prints;
6. Press internal and external press releases;
7. Annual reports and reports;
8. Enterprise publications (promoting impurities, publicity reports).
The main design elements:
The enterprise signatures such as corporate logos, names, symbolic graphics n The use of corporate color system
media ratio, length, material (such as paper, neon lights, etc.)
The text, graphics, sound, lens, light and shadow and its structure format
indoor and outdoor logo class
project rules:
Straight, mode, standing signs;
3. Building roofs, floors signboards;
4, downstairs, cylinder pillar signs;
, suspension signboards;
6 6 , Signboard at the counter;
7. Corporate location board (street signs);
8. The gate of the construction site, the work office, the fence, the lane tree fence, the archway.

Inned instructions:
indoor and outdoor indicator systems;
1. Symbol indicator system (including indicating instructions for prohibited, public environment instructions);
, institutions, departments Marking cards;
. The total area of ​​the area;
4. Section of the area;
5. The identifier building murals and sculpture shapes.

In environmental style

project rules:
1. The appearance style of the main building;
. The internal space decoration style of the building;
3. Design style of the entrance of the gate;
4. indoor image wall surface;
5. The appearance zone of the factory area;
, glass door ribbon style;
, the back wall of the counter wall Noodle design;
8. Publishing bar, indoor spiritual slogan wall;
9, environmental color signs;
, stepping pads;
, ashtray, trash can; r; r; r; r; r; r; r; r; r; r; r; r; n 12. Employee storage cabinet;
13. Interior decorative plant style.

The transportation tools

1. Business tools, such as cars, jeep, passenger and cargo dual -use cars, exhibition cars, mobile shops, auto boats, etc.
2. Tools for transportation, such as bus, China Pakistan, large and small trucks, vans, vans, tools, tools, flat -capped cars, bicycles, freight boats, passenger boats, yachts, airplanes, etc.
3. Working tools such as lifting locomotive, bulldozer, lift, dragging car, trailer, public use of cleaning vehicles, garbage trucks, ambulances, fire trucks, TV broadcast vehicles, etc.

The main design elements:
Enterprise logo
brand logo
standard font

display style class

project rules:
1. Show venue design;
, window design;
3 3 , Display board shape;
4. Commodity display racks, display racks, display desks;
5. Display visits instructions;
6, stage design;
, lighting planning; r; r; r; r; r; r; r; r; n 8. Color planning;
9, trademarks, trademark names indicate style;
10, chairs, tables, sofas and other styles.

The main design elements:
Corporate logo
standard font n standard color
text
graphics n Space Structure
Light
Materials
Exhibits

nIs, the preparation phase.
Mon the progress table of the entire identification design, and list the relevant information, creative design solutions and brief descriptions, collect various materials, formulate the plan required for specialty store identification, etc.
The second, design stage.
In the data prepared at the previous stage, formulate a flat configuration diagram and the facade and transparent charts of each part; formulate furniture style, color planning and material planning table.
The third, compile the specification manual.
mades to make detailed plan, three -dimensional charts, section views and local large samples;
lighting configuration planning and explanation;
Ox furniture configuration plan map;
construction specification diagram;
construction construction Specifies explanation.

The project rules:
. The floor plans and three -dimensional diagrams, construction drawings of various space areas;
, various material planning;
. ;
4. Functional equipment planning (such as hydropower, lighting, etc.);
5. Environmental facilities planning (such as counter, tables and chairs and other furniture, potted plants, trash cans, ashtray and other environmental styles, various cabinets, various cabinets );
6. The style of the clerk's clothing, the advertising signboard in the store;
7. The identification class inside and outside the store; Category cards, store cards, directory racks, brand light box, etc.).

. Preparation of VI visual recognition manual

The design manual structure system
The interpretation of concept.
If of the concept of CI, design concept, the composition and content description of the design system.
It, the provisions of basic design projects.
mainly includes the concept description and use specification description of each design project. Such as the significance, positioning, monochrome or color representation, instructions and precautions of the corporate logo, the development purpose and scope of the development of the logo change, and the exact prohibition of use examples.
The regulations for application design projects.
It mainly includes the design development standards of each design project, using specifications and styles, construction requirements and specifications. Such as the font, color and production process of transaction supplies.

The design manual compilation form
The first, the basic design items regulations and application design project regulations, prepare a volume in accordance with certain rules, and mostly adopt the form of pages to make up for supplement.
The second, the basic design items regulations and application design project regulations are compiled separately, each binds into books, and most of them are used in the form of live pages and directory.
It, according to different categories of different institutions (such as branches) or media, the application design projects are prepared for use. Design manual specific content
The introduction part.
If the leadership speech, the explanation of the corporate concept system and the concept of image, the purpose and background of the CI, the method and requirements of the manual.
The second, basic design projects and its combination system parts.
If the expression of basic elements, variants design, etc.
The third, application design project part.
The four, the main design of the samples of the element.
If of the sign of samples or dry gums, standard color tickets, etc. The visual symbols, pass on the factors of business philosophy, corporate culture, business content, enterprise scale, product characteristics, and other elements to the public, so that they can identify and identify the patterns and text of the enterprise.
The enterprise logo represents the whole company. For companies that produce and sell goods, it refers to the trademark pattern of the goods.
The corporate logo with abstract, concrete and non -pattern font logos.
Enterprise logo is the core of the visual image. It constitutes the basic characteristics of the corporate image and reflects the inherent quality of the enterprise. The corporate logo is not only the dominant force that mobilizes all visual elements, but also the center of integrating all visual elements, but also the representative of the public to identify with corporate brands. Therefore, the design of the corporate logo is of great significance in the design of the entire visual recognition system.

The corporate logo has the following features:
(1) recognition
The recognition is the basic function of the corporate logo. With the help of unique personality, the identification of the company and its products is the "weapon" for the competition of modern enterprises in the market. Therefore, through the overall planning and design visual symbols, it must have a unique personality and strong impact. In the CI design, the sign is the design element with the most corporate visual cognition and recognition information.
(2) Leading
The corporate logo is the core of the visual transmission element of the enterprise, and it is also the leading force for the company to develop information. The leadership of the logo is the centralized performance of the business philosophy and business activities of the enterprise. In all related activities of the enterprise, it is not only authoritative, but also reflected in the integration and diversity of visual elements. Other visual elements are all all visual elements. It is centered on the composition of the logo.
(3) The same nature
The logo represents the business philosophy of the enterprise, the cultural characteristics of the enterprise, the scale of the enterprise, and the content and characteristics of the business, so it is a concrete symbol of the spirit of the enterprise. Therefore, it can be said that the public's identity of the sign is equal to the identity of the enterprise. Only when the business content of the enterprise or the actual symbol of the enterprise is the same as the external symbol -the corporate logo is the same, can it be unanimously recognized by the public.
(4) Styling
The themes and forms of corporate logo design are rich and colorful, such as Chinese and foreign pagines, corner patterns Chinese and foreign liberals, patterns, abstract symbols, geometric figures, etc. The change seems particularly lively and vivid. The advantages and disadvantages of the logo graphics not only determine the effectiveness of the sign of the company, but also affect the consumer's confidence in the quality of the commodity and the corporate image.
(5) Duiorability
The enterprise logo is the most widely used visual communication element with the most frequently appeared, and must be widely used in various communication media. The indication graphics should be used for printing methods, production process technology, material texture, and application projects. A variety of corresponding and ductive variant design is adopted to produce a fit and appropriate effect and performance.
(6) Systemic
Once the corporate logo is determined, the exquisite operation of the sign should be launched, including the combination of signs and other basic design elements. The purpose is to plan the application of future signs to achieve systematic, standardized and standardized scientific management. So as to improve the efficiency of design operations and maintain a certain level of design. In addition, when the visual structure is diversified, you can use a strong sign to unify the relationship between various relations, and adopt a unified sign of different colors, different patterns of the same shape, or different structural methods of the same logo pattern to strengthen the systemic spirit of related enterprises.
(7) Times
Modern enterprises facing a rapidly developing society, changing life and ideology, and continuous market competition situation. The sign of its sign must have distinctive characteristics of the times. In particular, many old enterprises need to review and improve the existing logo image. On the basis of retaining the old image, it adopts a fresh and concise and clear design form, which can make the company's logo characteristics of the times. Generally, the update of the sign of the sign is for ten years. It represents the spirit of seeking new changes, courage to create, and pursue excellence, avoiding the increasingly rigid and outdated image of the enterprise.

The corporate logo design is not just a pattern design, but to create a symbol with commercial value, and also has artistic appreciation value. The logo pattern is a visual artistic general. The designer must describe it and express it in his own aesthetic way to use a vivid and specific emotional image to promote the deepening of the theme of the sign, so as to achieve the purpose of accurately transmitting corporate information.
The difficulty in the design of the corporate logo is how to accurately transform the concept of image into a visual image, rather than simply what or what it means. That is to have a novel and unique creativity, express the personality characteristics of the enterprise, but also express it in visual artistic language.
The design of an excellent corporate logo should consider injecting the profound ideas and concepts of the enterprise in order to convey the purpose of distinguished and unique and excellent corporate image and achieve a differentiated strategy.
Only accelerating the speed of business information transmission and science and technology and cultural exchanges, all communication behaviors are extremely efficient. The text and business symbols of visual communication are developing in a common direction, that is, simple and consensus, and at the same time, the modeling is required Beautiful, generous, and individual. The design of the corporate logo is no exception.

(finished)

You can download some templates from the Etu.com as a reference to add a little design element